After rising to fame by being the mastermind behind Kim Kardashian’s beauty looks, Mario Dedivanovic is now one of the world’s most famous and sought-after makeup artists. Before setting on his journey to becoming a brand founder, Dedivanovic made it his mission to leave a mark on the beauty industry as an artist first. But with his pristine attention to detail and impressive creativity, it was only a matter of time before he would create a makeup line that reflected everything he was passionate about in the realm of beauty — Makeup by Mario.
"Creating Makeup By Mario was a goal I set for myself when I first became a professional artist. For years, people asked when I’d be ready [to launch my own brand], but it was important for me to get as much lived experience as possible and solidify my name in the industry first," explains Dedivanovic. Although he took his time to plan the launch of his empire, the ethos of the brand was always in the back of his mind. "I envisioned early on what the overall look and feel of the brand would be. I knew I wanted to help people recreate my signature techniques with smart products and minimal effort. The wait paid off because when I decided to take the leap, everything felt properly aligned."
With a strong foundation in artistry and education, Dedivanovic wanted to create a skew of products that would rank high in performance while still being accessible to consumers at any skill level. “All our products are purposeful and pro-performance to suit everyone from makeup experts to beginners,” he explains. “I designed the collection to be versatile so everyone can find what they’re looking for, whether they’re a no-makeup makeup fan, love an ultra-glam vibe, or anything in between. I love that we have a broad range of customers globally who love Makeup By Mario, which was always the intention.”
It is safe to say that Dedivanovic achieved his goal and more. Makeup by Mario is known for pushing innovation while never sacrificing a high-performance quality and his loyal fanbase is the proof. While the lineup is constantly expanding, we took the time to review the best of the brand.
Ahead, discover some of our favorite products that Makeup By Mario has to offer.
SurrealSkin Foundation
Makeup By Mario SurrealSkin Awakening Concealer $29.00
Just one swipe of this lifting, blurring, and brightening concealer works overtime to get rid of any visible dark circles or fatigue. An initial application provides a medium coverage but is easily buildable to hide blemishes or discoloration. Just remember, the formula is self-setting so no need to cake on any extra products.
Master Mattes Eyeshadow Palette: The Original
Makeup By Mario Master Mattes Eyeshadow Palette: The Neutrals $50.00
There is a reason this palette has become a must-have among beauty lovers and experts alike. The neutral matte tones blend seamlessly onto your lids giving you a professional finish no matter how simple or complex the design. With buildable color and velvety texture, you're bound to look incredible with whatever shades you choose to wear.
SoftSculpt Shaping Stick
Makeup By Mario Soft Pop Plumping Blush Veil $30.00
Not everyone loves piling on blush. If you are someone who only prefers a light wash of color on your cheeks, this one is for you. Formulated with hyaluronic acid to help hydrate skin, this product delivers a tint and skincare benefits all in one. We are fans of anything that delivers an instant dewy finish.
MoistureGlow Plumping Lip Serum
Makeup By Mario MoistureGlow Plumping Lip Serum $24.00
We present the not so average lip balm. It's a hydrating and glossy formula that glides on effortlessly while leaving behind color and shine. A little goes a long way so don't feel like you need to be heavy-handed on your first swipe. Find your favorite of the 14 shades or choose a few, we won't judge.
Makeup By Mario SoftSculpt Transforming Skin Enhancer $32.00
If you are a fan of 3-in-1 products, you'll love this transforming skin enhancer. The tinted balm blurs out imperfections with a sheer level of coverage while ingredients like antioxidants and fatty acids nourish skin. Based on its versatility alone, we predict this product will soon become a staple in your makeup routine.
UltraSuede Sculpting Lip Pencil
